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Privacy Policy

DataMap is committed to protecting and respecting your privacy. In this privacy policy ("Privacy Policy"), we explain how DataMap collects, uses, discloses and protects the Personal Information you submit to us, including, for example, when accessing and using DataMap websites or applying for job offerings.


Our Privacy Policy has been drafted to comply with applicable data privacy laws, in particular, the GDPR. If the GDPR or another Applicable Data Privacy Law does not apply to you, not all terms of this Privacy Policy may be relevant to you.

As used in this Privacy Policy,

  • “Applicable Data Privacy Laws” may include (i) EU General Data Protection Regulation (EU) 2016/679 (“GDPR”), (ii) other data protection laws applicable in member states of the EEA, (iii) the UK Data Protection Act 2018, (iv) any U.S. privacy, security, breach notification, or other data protection laws applicable to Personal Information, including but not limited to the California Consumer Privacy Act, Cal. Civ. Code 1798.100 et seq (“CCPA”).

  • “DataMap”, "we," "our" and "us" means DataMap LLC and its affiliates.

  • “DataMap Platform” means any software and hardware that enables DataMap to provide our customers and their business partners with access to and use of the DataMap services.

  • “Controller” or “Processor” (as applicable) for the purposes of the GDPR, other data protection laws applicable in member states of the European Union and other provisions related to data protection is DataMap LLC, 2300 Main St, Kansas City, MO 64108, USA.

  • “Personal Information” generally has the same meaning as personal data or personal identifiable information (PII). Personal Information is defined in the data privacy laws applicable in your country. It includes any information relating to an identified or identifiable natural person. This means any individual who can be identified directly or indirectly by reference to an identifier such as name, identification number, location data, online identifiers (for example, IP addresses – if they can be used to identify you) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. Put simply, this includes data which either by itself or with other data held by us or available to us, can be used to identify you.


DataMap's role

DataMap is acting in the capacity of Controller when collecting and processing personal data on its own behalf and for its own purposes. This means situations in which DataMap determines the purposes and the means of such processing at its own discretion.

For certain services, DataMap has been retained by our customers to process personal data as a Processor. In such cases, DataMap shall process your personal data on behalf of and based on the specific instructions given by our customer as the Controller. The subject-matter and duration of the processing, the nature and purposes of the processing, the type of personal data and categories of data subjects, together with the rights and obligations of the parties with respect to such processing will be covered by a data processing agreement (or equivalent terms) agreed between DataMap and our customer.  For example: Business partners who are invited by DataMap’s customers to interact with them on the DataMap Platform should take note that the DataMap customer is the Controller in relation to the processing of their personal data. As such, business partners are encouraged to connect directly with the respective DataMap customer to find out how their personal data is processed on the DataMap Platform.


DataMap is committed to the following key principles:

Principle 1. We limit how, and with whom, we share your Personal Information.

DataMap will only share your Personal Information with others for the following purposes:

  • at your request;

  • to process or service a transaction or product authorized or requested by you; this may include sharing within the DataMap group of entities;

  • when required by law to disclose such information to appropriate authorities;

  • to companies that assist us in marketing, placement and servicing our products and services; for example, in order to support our information technology or to handle mailings on our behalf;

  • to our event sponsors and partners in connection with event registrations and marketing events, which may include sharing Personal Information with our sponsors and partners for their own commercial purposes if permitted by applicable law without your consent (See “Marketing Information” section herein);

  • to companies that assist us in our job recruiting efforts or evaluating job applications; and

  • to our professional advisers.

Principle 3. We establish safeguards to help ensure the security and confidentiality of your information.

DataMap restricts access to your information to our employees who need it to do their job. Employees with access to your information are required to strictly maintain the confidentiality of such information.

DataMap maintains physical, electronic and procedural safeguards that comply with Industry standards to protect your company’s information. We routinely test our information systems and websites to help ensure that unauthorized access does not occur.

Principle 4. We keep your Personal Information for as long as it is necessary to do so to fulfil the purposes for which it was collected as described above.

The criteria we use to determine data retention periods for Personal Information includes the following: (i) Retention in case of queries: We will retain it for a reasonable period after the relationship between us has ceased in case of queries from you; (ii) Retention in case of claims: We will retain it for the period in which you might legally bring claims against us; (iii) Retention in accordance with legal and regulatory requirements: We will consider whether we need to retain it after the period described in (ii) because of a legal or regulatory requirement, e.g. to comply with tax or fiscal duties; (iv) Retention in case of job applications: If you applied for a job offering with DataMap and have not been successful, your application data will be retained in our talent pool for a limited period as defined in Principle 2.

Give Us Your Feedback

Our goal is to protect your privacy. To comment or help us improve, please contact us via email (see email contacts below) or telephone (+1.650.931.3200). You may also contact us via written letter at DataMap’s address listed above. We may ask you to provide a copy of your proof of identity.

Email contacts

If you:

  • Are a job applicant, employee or alumni

  • Are a prospect, customer, partner or other contact receiving DataMap product and services information

  • Have general questions about GDPR at DataMap

  • Wish to contact the DataMap Data Protection Officer directly


If you consider that we are in breach of our obligations under data protection laws, you may lodge a complaint with the competent Data Protection Authority, which may be the supervisory authority in your country of residence or place of work, of an alleged violation of data protection laws.


Changes to this Privacy Policy

This privacy policy may be modified from time to time to comply with applicable laws or to conform to our current business practices. We will post any changes to this on our website and, if required by applicable law, will endeavor to notify you via your contact email. We encourage you to revisit the Privacy Statement that is posted on our web site from time to time to check for updates.



Transfers outside the EU/EEA. We also transfer the Personal Information we process to countries outside the European Economic Area (”EEA”) (e.g., when one of our service providers or equipment is based outside the EEA, such as for hosting your Personal Information). We have put in place adequate safeguards with respect to the protection of your privacy, fundamental rights and freedoms, and the exercise of your rights, e.g. we establish an adequate level of data protection, usually through EU Standard Contractual Clauses based on the EU commission’s model clauses.

Provision of Personal Information / Automated decision making. Please note that the Personal Information we collect from you is necessary to providing the services and the website to you. Failure to provide such data may not enable us to provide our services to you or make our website accessible. We do not use automatic decision-making or profiling of individuals.

Your Rights. You may have various rights under data privacy laws in your country or state. These may include (where required by law): the right to request access to the Personal Information we hold about you; the right to rectification including to require us to correct inaccurate Personal Information; the right to request restriction of processing concerning you or to object to processing of your Personal Information, the right to request the erasure of your Personal Information where it is no longer necessary for us to retain it; the right to data portability including to obtain Personal Information in a commonly used machine readable format in certain circumstances such as where our processing of it is based on a consent; the right to object to automated decision making including profiling (if any) that has a legal or significant effect on you as an individual; and the right to withdraw your consent to any processing for which you have previously given that consent.

Marketing Information. With your consent (if obtaining such consent is required by law), we will keep your name, address and contact details (including telephone numbers and email addresses) in our databases and may from time to time use that information to make you aware of our related products and services as well as updates on developments in our industry sector generally which may be of interest to you. We may contact you in writing, by telephone or email for this. If permitted by applicable law, we may share such information with our event sponsors and/or partners for their own commercial purposes without your consent. If at any time you decide that you do not want your contact details used or shared for these purposes, where applicable, you may object or revoke your consent for receiving marketing communications by following the instructions in the relevant marketing communication (e.g., clicking on the “Unsubscribe” button), by contacting us (see “Give Us Your Feedback” above), or, if applicable to the scenario, by emailing

Security Statement. We take reasonable precautions to protect your information. In particular, we implemented appropriate technical and organisational measures designed to ensure a level of security appropriate to the risk, including as appropriate: (a) pseudonymisation (such as where data is separated from direct identifiers so that linkage to an identity is not possible without additional information that is held separately) and encryption, (b) protecting the ongoing confidentiality, integrity, availability and resilience of systems and services used to process your Personal Information, (c) providing the ability to restore the availability and access to Personal Information in a timely manner in the event of a physical or technical incident; and (d) maintaining a process for regularly testing, assessing and evaluating the effectiveness of technical and organizational security measures. When you submit information to us through our website, your information is protected both online and offline. All data transferred to/from the DataMap internal network, from/to an external entity, is encrypted to industry standards (256-bit encryption). Please keep in mind that messages you send to us by Internet e-mail may not be secure. We maintain appropriate physical, electronic and procedural safeguards to ensure the security, integrity and privacy of your personal information within our company. Only those employees who may require your information to perform a specific job are granted access to your organization’s identifiable information. Furthermore, all employees are kept up to date on our security and privacy practices.

Our Use of Cookies and Analytic Tools. DataMap uses “cookies” and analytic tools.  A cookie is a small line of text that is stored by your browser on your computer’s hard drive. We use them to measure visits and improve content and navigation on our website, to confirm your login and to remember personalized details and to facilitate the availability of the services on the website. They are also an important part of data security. In some cases, a cookie uses your IP address, which may qualify as personal data under applicable data protection laws. The next time you visit the same website, cookies ensure that your device is recognized. By using cookies and similar technologies such as pixel tags/beacons and scripts, this website can save information about visits and visitors. We place some of the cookies on the websites ourselves, while other cookies are placed by third parties. Third-party cookies may collect data outside our websites as well.


DataMap’s use of cookies

By clicking ‘Agree’ when a cookie notice is shown or by continuing to use the website (as applicable), you thereby acknowledge for cookies to be placed and read out on and the associated domains. In summary, we and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on someone's past visits to our website. This constitutes a justified interest in accordance with applicable data protection laws. Please refer to our Privacy Policy to learn more about the purposes for which we collect information through cookies and your rights under applicable data protection laws. DataMap’s use of cookies will not affect our policy of not disclosing any of your personal information without your consent.


Adjusting cookie settings and deleting cookies

You can always object to the use our cookies and adjust the cookie settings in your browser, e.g. Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Preferences Manager. Some features of DataMap’s website and service, such as personalization and account information, require that cookies be turned on when you visit the website. If you wish, you can turn on your browser cookie preference when using these features, and then turn them off when you visit other websites. You can find more information about cookies and how to delete or block cookies on the website or


You can also change cookies settings in your browser. You need to separately adjust the settings for each browser and each computer. The links below will take you directly to your browser’s user guide.

Chrome    Firefox    Internet Explorer    Safari

Please note that, if you adjust the cookie settings for Coupa, you may not be able to correctly use some parts of and other DataMap websites afterwards.


Third Party Websites. Our websites and mobile apps may contain links to third-party websites. If you follow these links, you will exit our websites or mobile apps. This privacy policy does not apply to websites of third parties. DataMap cannot accept liability for the use of your Personal Information by these third parties. Your use of these websites is at your own risk. For more information on how these third parties treat your Personal Information, please check their privacy policy (if available).

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